CASSIDY MARSHALL
APPAREL DESIGN and VISUAL MERCHANDISING
VISUAL MERCHANDISING AND BRAND DEVELOPMENT
LARGE WINDOW DISPLAY
URBAN OUTFITTERS
Inspired by our school pride and the excitement of going back to school in the fall, my peers and I designed, styled, and executed this back-to-school window display for Urban Outfitters. Using Adobe Illustrator, I created the chalkboard background and window vinyls that you see below. The backdrop was printed using a vinyl poster printer, and the window vinyls were cut using a Circuit machine.
BACK - TO - SCHOOL | FALL / WINTER 2022
SHADOWBOW DISPLAY
BATH & BODY WORKS
Tasked with designing a holiday-themed shadowbox display, my peers and I designed, styled, and executed this winter-themed Bath & Body Works Display. Using Adobe Illustrator, I created the mock-up that you see below. I then crafted several of the props by hand, including the oversized perfume bottle and the piles of gifts. The backdrop was created from holiday gift wrap and scotch tape.
INTO THE NIGHT | FALL / WINTER 2022
PIN-UP BOARD
VICTORIA'S SECRET
For this Spring/Summer display, my peers and I designed, styled, and executed a pin-up board for Victoria's Secret surrounding the concept of 'day to night'. Our theme was inspired by clothing with elements that can be styled with both day wear and night wear. I created the mood board was created using Adobe Illustrator, and we executed the display by hand using props and Victoria's Secret products.
DAY TO NIGHT | SPRING / SUMMER 2023
FLAT LAY ARRANGEMENT
TOMMY HILFIGER
For our Tommy Hilfiger arrangement, my peers and I designed, styled, and executed this patriotic ensemble that reflects the identity of the brand. Using Adobe Illustrator, I created the mood board below. The display was arranged by hand using an assortment of Tommy Hilfiger products and props. It was arranged as a conceptual inspiration piece that could lend inspiration to future window displays.
RED, WHITE, AND BLUE | SPRING / SUMMER 2023
WINDOW MERCHANDISING DIRECTIVE
BADGLEY MISCHKA
SPRING / SUMMER 2023
For this window merchandising directive, I designed a tropical-themed Spring/Summer window display for Badgley Mischka using Adobe Illustrator and Adobe Photoshop.
WALL MERCHANDISING DIRECTIVE
BLUMARINE
SPRING / SUMMER 2023
For this window merchandising directive, I designed a Y2K-themed Spring/Summer wall display for Blumarine using Adobe Illustrator and Adobe Photoshop.
VISUAL MERCHANDISING RESEARCH
The following directives, research, and instructional materials were completed during my Advanced Visual Merchandising courses and reflect my ability to develop and communicate visual merchandising concepts and directives, as well as develop training materials that allow directives to be distributed and implemented on a large-scale level.
ADVANCED VISUAL MERCHANDISING DIRECTIVES
2023 - 2024
FIELD PROJECT / SUMMER 2023
RESEARCH AND DEVELOPMENT
VISUAL MERCHANDISING TRAINING MANUAL / SUMMER 2024